american computer manufacturer apple opened a factory in Cork, Ireland second city , in order to produce and distribute Apple mac computer for Europe , the huge demand for apple's new product the IMac computer, led them add a call Centre to their operation in Cork in order to process customers' orders and queries,and in 2002 the apple Centre in Cork became Apple's headquarters for Europe. Although there is less manufacturing done in Cork today,
the Centre currently employs 1200 people working in the areas of sales, financial management, planning software development and testing, and customer sevice. The call centre has now expanded to cover the whole of europe. This means that anyone European country phoning Apple with a query or technical problem with their Apple computer will speak directly to one of the multilingual operators in Cork.