And exercise more control over how we are engaged. We want more not just more things but to be able to do more not later but right now. Not somewhere else but wherever we happen to be at the moment. People want to share what they do with others. Media consumers are also media producers these days because there is also a willing audience for consumers who talk back. The opportunities are numerous. Becoming an online photographer and chronicler of the eighbourhood. Writing political blogs. Posting podcasts of local sport events, sharing home produced videos, correcting content on user created encyclopedias, testing and ranking products that provide feedback to other consumers on shopping sites.