One of the strangest developments in advertising has been people selling advertising space on
themselves! Th is mini-trend began in 2005 when a man off ered his face for advertising to the highest
bidder on eBay. A pharmaceutical company won the spot, paying the man $37,375 to place a
temporary sticker on his forehead to advertise one of their products. He may have been the fi rst to
off er such an unusual exchange, but he was not the last.