he theory suggests that this cultivation of attitudes is based on attitudes already present in our society and that the media take those attitudes which are already present and re-present them bundled in a different packaging to their audiences. One of the main tenets of the theory is that television and media cultivate the status quo, they do not challenge it. Many times the viewer is unaware the extent to which they absorb media, many times viewing themselves as moderate viewers when, in fact, they are heavy viewers.
The theory suggests that television and media possess a small but significant influence on the attitudes and beliefs of society about society. Those who absorb more media are those we are more influenced.
Theorists of this persuasion are best known for their study of television violence, a hotly debated, and beaten to death topic. However, there are many studies that expand beyond the study of violence to cover gender, demographics, cultural representations, and political attitudes among many others.
he theory suggests that this cultivation of attitudes is based on attitudes already present in our society and that the media take those attitudes which are already present and re-present them bundled in a different packaging to their audiences. One of the main tenets of the theory is that television and media cultivate the status quo, they do not challenge it. Many times the viewer is unaware the extent to which they absorb media, many times viewing themselves as moderate viewers when, in fact, they are heavy viewers.The theory suggests that television and media possess a small but significant influence on the attitudes and beliefs of society about society. Those who absorb more media are those we are more influenced.Theorists of this persuasion are best known for their study of television violence, a hotly debated, and beaten to death topic. However, there are many studies that expand beyond the study of violence to cover gender, demographics, cultural representations, and political attitudes among many others.
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