In a technologically-based industry, using new technology creatively is a key way to counter
adverse environmental forces. United's e-ticket service has simplified check-in procedures.
Changes in computer hardware have enabled United to provide large-screen electronic
display systems as well as gate readers and baggage scanners to improve the tracking of
luggage. United recently received the highest ranking among airlines for its effective use of
the Internet. Behind the scenes there are flight information systems and other software
systems designed to provide up-to-date information for customers.