In 2009, a survey was conducted for the Chartered Institute of Management Accounting (CIMA) by the
International Institute of Banking and Finance Services (IIBS) regarding current and intended usage of more than
100 management accounting and related tools (CIMA, 2009). The survey was completed by 439 respondents,
from different sectors, regions and organization sizes in July 2009. According to CIMA’s survey, the BSC is the
most popular tool and considered as the one most likely to be adopted soon. Additionally the survey showed that
the BSC is generally used by large companies rather than small. To be more specific, from the companies that
were surveyed almost 60% of the very large companies and 40% of the large companies use BSC as a