Part of P. Pibulsonggram's cultural reform campaign required that Thai women should wear their hair long and have their breasts properly covered. Even wrapping the chest with a piece of cloth was not allowed, since it was considered uncivilized. Phasin* was strongly promoted to be women's costume instead of chong-kraben**. It was recommended that Thais should wear shoes as well. This campaign stimulated Thais to pay attention to fashion. Nowadays, the government is promoting Thai silk and other kinds of native fabrics in order to promote Thai culture.