public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television.
As a marketer active in the ever-changing world of digital marketing and social media, I understand that PR’s role has evolved and become more integrated into an organization’s overall marketing and communications. In pursuit of a good definition of public relations, I discovered unexpected diversity in how PR professionals describe what they do.