For our purposes, we will define news as significant information relevant to the local
area, presented with balance and objectivity and in a timely manner. The value of news is
magnified by two more elements: unusualness and fame. Let’s simplify things with the
acronym SiLoBaTi + UnFa. This convenient way to remember the main ingredients of news
is made up of the first two letters of each of the elements: significance, localness, balance and
timeliness, plus unusualness and fame.