The main limitation of this study is that it was based on participants’ self-reported Facebook behavior. Narcissists, in particular, may not accurately report the number of likes and comments they receive to updates. More objective and precise estimates can be obtained in future research by coding participants’ actual status updates for topic themes and recording the number of likes and comments received to each topic. Another avenue for future research is to obtain direct evaluations of particular status update topics and of the likeability of people who update about these topics. That updating about social activities, achievements, and children was positively associated with Facebook attention, and updating about intellectual topics negatively associated, suggests that the former topics might be evaluated more positively than the latter. Yet these associations are at best a proxy for the likeability of these topics and of the individuals who write them. Considering that objective raters can accurately discern whether a person is narcissistic by looking at their Facebook page (Buffardi & Campbell, 2008), people may be correctly perceived as narcissistic if they more frequently update about their achievements, diet, and exercise. Furthermore, people may like and comment on a friend’s achievement-related updates to show support, but may secretly dislike such displays of hubris. The closeness of the friendship is therefore likely to influence responses to updates: close friends may “like” a friend’s update, even if they do not actually like it, whereas acquaintances might not only ignore such updates, but eventually unfriend the perpetrator of unlikeable status updates