Fika Bar & Kitchen Designers Anonymous Based in Brick Lane, East London Fika Bar & Kitchen has built up a loyal following since its 2008 launch. In recent years, however, the venue's weekday trade has suffered from an influx of new bars, restaurants and cafés into the increasingly trendy Brick Lane area. To combat this threat, Fika asked Designers Anonymous to devise a flexible, easy-to-implement, multifaceted identity that would be effective across multiple touchpoints Illustration: Danijela Dobric