despite the dominant stronghold of rationality in decision-making research, some scholars have questioned this assumption. Herbert Simon (1975) introduced the concept of bounded rationality, which suggests that managers make imperfect decisions due to a variety of factors including lack of information, inadequate time,and cognitive limitations. Simon's work suggests that managers could make better decision, if only they could access the necessary resources. Instead, though, managers are often forced to make decisions without the resources necessary to ensure decision-making success. Simon labeled this process of making decision that are suboptimal yet "good enough" as satisficing.