pricing and output decision : perfect competition and monopoly
The Situation
For the job of product manager for the new beverage, "Waterpure". Nicole Goodman, SVP of marketing, did not want a new MBA fresh out of the company's management training program. There was simply too much at stake to entrust the job to a rookie. She firmly believed that the job of bringing the new product to market should be given to a seasoned manager with a proven record of accomplishments. Finding a person with the necessary qualifications from within the company was not going to be easy, because all successful product managers were rapidly promoted to higher management positions. Nicole could have used a "headhunter" firm to find an outside person, but she preferred to give someone within the company a chance to make the project work.