Research and Innovation
Research and innovation are critical in any technology-driven industry. In the
social media industries, internal research by firms has led to many improvements
in developing social media applications and sites. At its core, research and innovation efforts are designed to help firms increase their market potential.
Companies are understandably secretive about their internal research and
development efforts. Most companies will not detail new projects under consideration, nor offer any specific as to how much hind upport is spent
each year on research and innovation efforts