Even so, when Gillette's product designers watched Indian men shaving, most of the men did not cut themselves. Their response was simple: "We are experts; we don't cut ourselves." However, the team concluded that shaving requires concentration; Indian shavers could not relax or talk during the process for fear of injuring themselves. Gillette had identified a latent need: Most shavers were keen to relieve the tension by using a safer razor and blade.