Celebrities like Olivia Wilde, Karl Lagerfeld, and Scarllet Johansson loved the brand and what it stood for. Actress Demi Moore promoted the 2010 One Day Without Shoes campaign on The Tonight Show with Jay Leno. It didn't hurt that Blake's fame was supported by his Bill Clinton like Charisma, Hollywood good looks, and his living on the boat in Marina del Rey with "TOMS" sails. Famed Designer Ralph Lauren asked Blake to work with him on a few styles for his Rugby collection, the first time Lauren had collaborated with another brand.