Finally, in the world of sports, services like Twitter might be the beginning of the end for traditional
journalism. At the core, a reporter is a voice that can be heard by a wide audience. In sports, he speaks for
the players, coaches, owners and organizations; sports reporters tell us what those we can’t communicate
with think, feel, say and do. Twitter gives those players and other personnel direct channels to their audience;
they can say what they want without fear of being misquoted or having their words taken out of context. Perhaps
in the future, sports communication will be a direct, two-way street. After all, technology has to simplify
things eventually. 140 characters sounds just right