Over time, Burger King has taken a more system- atic approach toward restaurant expansion. It still sees substantial growth opportunities within the United States but considers that a more mature market for fast food, especially hamburgers, than other countries. In seeking new places to enter, Burger King looks most favorably at countries with large populations(especially young people), high consumption of beef, availability of capital to franchisees for growth, a safe pro-business environment, growth in shopping centers, and availability of a poten- tial franchisee with experience and resources. Recently its model has been to grant exclusive franchisee rights for a