The movement is changing the landscape of the traditional city break, with more visitors wanting to explore areas outside the mainstream. Many cities are encouraging the boom, as it diversifies urban attractions and helps to avoid the growing problem of overcrowded city centres.
A ‘hipster’ can be defined as a person who follows the latest trends and fashions, especially those outside the cultural mainstream. Hipsters live in ‘edgier’ areas and visitors are seeking out these neighbourhoods to experience hipster culture such as pop-up restaurants, vegan cafes, independent shops and craft galleries.