During the ’20s competition for jobs increased as well, and in addition to agency and studio positions graphic design became a profession largely of freelancers. Promotional books like “The Graphic Arts Yearbook,” similar to today’s “Creative Black Book,” published listings and ads for hundreds of eager practitioners. Given that prior to World War I the field comprised, overwhelmingly, anonymous printers and compositors, the scores of display ads in the 1928 Yearbook, for example, promoting the services of named designers, letterers, calligraphers, layout artists, and so on, indicated a move away from anonymity as an accepted convention. However, today the number of commercial artists represented in that and subsequent Yearbooks ring few bells of recognition in the profession’s memory.