This menu includes "How to Use Magic" which could be useful, especially if the engine cuts out! You could also teleport right into the first class section. Simply seeing the Games button makes one think: "There are huge possibilities for games that let you play against others on the same flight" From trivia to casual games, this area is largely untapped. Here you have a captive audience of people that are in an altered state from the altitude and much more apt to try new things. As for games, a grid could appear showing other passengers that are playing. On the way to the bathroom, you could tell the person in seat C3 "nice job!" Eventually, someone will tap into this, and probabaly monetize it somehow. It makes sense that even real money gambling could work here. After all, they are now charging for the stuff that used to be free (food, drink, headphones). Yes, sometimes those bad headphones actually cost money.