Healthcare is part of the social and government sector in many parts of the world, but in others it is a
consumer service. Lifestyle drugs – prescription drugs that address conditions that are chronic but
not life-threatening – have become popular worldwide. Medical tourism is on the rise as a distinct
form of consumer-focused medicine. These and other trends push medicine more towards the
consumer realm. Malaysia is ranked among the top five destinations for medical / health tourism.
Factors such as cost-effective treatments, skilled medical professionals and government support are
driving the growth.
There is a big concern on dietary pattern such as eating outside, skipping meals and relying on fast
food. This dietary pattern contributes to non-communicable diseases associated with over nutrition
namely obesity, hypertension, coronary diseases and cancers.