4.4.3. QR Code non-users
From the 109 respondents who had not scanned QR codes, the results showed that a lack of technology (40%) was the main barrier followed by lack of awareness of benefits involved (33%). There was also some resistance to pausing to access information from a mobile handset (27%). It was also perceived that not having been taught how to scan a QR code was also a barrier (23%) As Nysveen, Pedersen, and Thorbjornsen (2005) suggest the personal motives for media consumption range from the utilitarian (functional) to the non-utilitarian (entertainment, social status, enjoyment). Lack of awareness of benefits often leads to non-use of QR codes.