In that respect, price may be another one of the advantages of the Fotokite Phi. Despite its no-frills approach, its creators estimate that the retail price will be about $500, which, when you consider the low risk of damaging or losing the device (compared to drones), seems relatively reasonable. Another great feature is that the device can be folded up and stored in a portable canister.
Perhaps the only discernable downside to the Fotokite Phi is its flight time: just 10 minutes. That's about enough time to capture a well-researched shot you're looking for, but at a concert or sporting event, that time limit will be a hassle. Luckily, the device can be charged either by USB or via removable batteries (eliminating the need to go find an electrical outlet to continue flying and shooting). Nevertheless, the flight time limit may be too short for some.