This paper investigates the relationship between consumption and subjective well-being (SWB).Specifically, it tests whether different consumption categories are associated differently with SWB. More figuratively, if you had 100 Euros to enhance your well-being, would you spend it on a meal with friends, a sports ticket, or new shoes? At first, the empirical regularities are examined. Secondly, I analyze whether consumption has a causal effect on SWB.