** Meetings, incentives travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years.
** Meetings, incentives, conferences, and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.
** The MICE segment is very profitable.
** Industry statistics point to the fact that the average MICE tourists spends about twice the amount of money that other tourists spend.(Walker and Walker.2011, p.296)
** Meetings, incentives travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years. ** Meetings, incentives, conferences, and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.** The MICE segment is very profitable.** Industry statistics point to the fact that the average MICE tourists spends about twice the amount of money that other tourists spend.(Walker and Walker.2011, p.296)
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