Complete each group of word partnerships (1-5) with the correct word from the box.
I brand customer market marketing product
1 ............ mix strategy plan
2 . . . . . . . .. . . . adaptation penetration segmentation
3 . . . . . . .. . . . . placement portfolio feature
4 . . .. . .. . . . . . profile retention base
5 . . . . . .. . . . . . positioning identity extension
Choose the correct word partnership from each group in Exercise A to complete these definitions.
1 When entering a new market, a SWOT analysis (stre ngths/weaknesses/opportunities/ threats) is conducted on a product, service or company before deciding on a ............ .
2 It may also be necessary to carry out a STEP analysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for ............ .
3 The USP (unique selling point) is the ............ which makes it different from its competitors.
4 Part of building up a ............ is analysing the buying habits of consumers.
5 ............ is how a product is placed (up-market, mid-market, budget) in relation to rival products.
Look at these groups of words and phrases. Find the odd one out in each group.
b) developing market c) expanding market d) declining market