Consumerism has been a trend in developed countries. People buy things they do not need, and they replace things before they wear out. We used to repair things when they were broken, but today we throw out old things and replace them with new models. Indeed, many of the things we use cannot be repaired. Once, products were made to last for many years. Now, they are designed to last only a few years.
Advertising support this behavior of buying things that we do not really need. Advertisement (or ads) make us notice products and brands by having them repeatedly appear in our lives, especially on television. there are many interesting programs on television. The advertising industry tells us that to be happy we need this or that product in our lives. It does this with images that connect the product to happy, successful, or beautiful people. We assume that to be successful or happy, we must buy the product or brand or we must wear the same designer label as the beautiful, successful people in the advertisement.
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