Design/methodology/approach
– Through the lens of diffusion of innovation theory, a broad base of literature both within and beyond the scope of traditional supply chain management (SCM) journals is considered to develop a unified framework of post‐adoption activities.
Findings
– This research effort provides an in‐depth analysis of the post‐adoption stages of the organizational diffusion process and suggests 17 activities that support diffusion. Relationships between and within these stages of the process are inferred to create a unified framework of post‐adoption activities.