Approach
This step should be approached as an internal activity, potentially with consultation with select
stakeholders to test and refine the communication messages.
Internal activity
Initially the focus should be on developing a set of stakeholder communication messages for
each of the implementation phases. It is expected that the analysis and knowledge developed
during Section 9.1 will be an input to the development of these messages. The messages should
not be overly lengthy or complicated, but instead be concise and tailored to the intended
audience.
Stakeholder consultation
There may be value in informally testing the initial set of messages with a small group of
stakeholders. This may assist in identifying concepts, language or other aspects that need to be
further refined before being communicated to the broader stakeholder environment.