Potential Impact
Vietnam is continually passing progressive laws that are making it more accessible for foreign investors to do business within
their country. However there are still tough legal restrictions to be acknowledged prior to attempting market entry and
companies should be aware of the potential influence of government interference to satisfy their own agendas.
3. Conclusion
Vietnam is an attractive market, full of many opportunities for potential business, investment and trade. There are however,
various issues which will need to be considered by an exporting company, specific to the particular product or service they
wish to offer this market. This tailored analysis will inform company decisions (Dibb et al. 1994; Ghemawat, 1999).