Johann Wolfgang von Goethe
“Colour Theory”, a work by Johann Wolfgang von Goethe have shown many remarkable points that are related to colour meanings, especially in the “Sinnlich-sittliche Wirkung der Farbe”. According to Johann Wolfgang von Goethe, colours minus/negative part and plus/positive part. The plus part includes colours of yellow, red-yellow (orange) and yellow-red (vermeil). These colours are linked to arousal, lively and ambitious. The minus colours are represented by blue, blue-red and red-blue. These colours show restless, yielding and yearning. Table 2 shows the meanings of colour by Goethe (Nijdam, 2006).