Gastronomic tourism or culinary tourism is experiencing the food of the country, region or area, and is now
considered a vital component of the tourism experience. In gastronomic tourism, food and beverages are the main factors
that motivate a person to travel to a particular destination. Dining out is common among tourists and "food is believed to
rank alongside climate, accommodation, and scenery" in importance to tourists [3]. In Thailand, experiencing food and
shopping Thai local products tend to be largely a domestic tourism activity for both Thai and foreign tourists [4]. A
domestic survey of leisure travelers in Thailand found that almost 50% engaged in culinary related activities [5].
According to the TAT (Tourism Authority of Thailand) tourism journal (4/2011 - 1/2012), the street food in Bangkok has
won the first prize of top ten cities for street food award in 2012 [6]. Thus, TAT predicts that Thai gastronomic tourism
will grow rapidly in the coming years.
The earlier stage, academic institute such as universities and several of Thai culinary institutes came into a
major part to join with the TAT regarding to share the informative knowledge for the quality input in order to set the
development research strategies, the innovation of producing tourism products. As well as the services aspect base on
Thai culture and local intellectual. The new entrepreneur development which drives to establish co-operate global
connection to create value added of tourism products and services especially, food and beverage industries serving for
tourism in overall.