Customer Profitability
Not all customers are created equal. How to manage relationships to maximize value
7th - 8th September 2015 in Kuala Lumpur, Malaysia
You only makes profit once from a transaction. The systems you put in place to maximize the value of the transaction determines if that is maximum profitability, or not.
In this increasingly competitive selling and pricing environment, a customer profitability analysis, done right, tells you not just which customers are profitable, but why certain customers are more or less profitable than others.
Most companies use aggregate measures of profitability, typically gross margin, or use metrics that do not provide results and information on particular customers, segments or other populations of interest. The sooner you begin, the sooner you will understand how profitable your customers really are, enabling you to make significant margin lift in the next reporting period.
Major Benefits Of Attending – You Will Be Able To:
· SEGMENTING your customers and the market to maximize revenue and profit
· PERFORMING a “Customer Needs Analysis” to target your offering to their needs
· APPLYING customer planning to eliminate wasted time
· BECOMING the preferred supplier to your customers
· REPLACING low performing clients with high performing ones
· USING “Customer Relationship Management (CRM)” for marketing automation
Our Trainer, Mr. David Wayne:
Successful results achieved by David’s clients
• 100% bid success rate for IBM
• Customer numbers doubled in one year for national membership based association
• #1 repeat customer program for consulting clients
Author of books and articles including:
• The Elevator Pitch - How to win business in the fi rst 30 seconds
• Innovation - The Steve Jobs Way
• Systems = Sanity
• Lessons learned this year means more profit next year
• What are you building?
Click here to request for full details of the event and registration
Else simply drop an email to willy.k@fdb.com.sg with subject "CPKL-FDB"
Regards,
Willy
(65) 6825 9674
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