In most markets there is a definite market leader : the firm wit the largest market share. This is often the first company to have entered the field, or at least the first to have succeeded in it. The market leader is frequently able to lead other firms in the introduction of new products, in price changes, in the level of intensity of promotions, and so on.
The phrase " level of intensity of promotion " means...
1. kinds of promotion
2. promotion needed
3. level of promotion boost
4. promotion inten tion