Canadians’ health awareness is completely transforming food For instance, consumers
Are shifting their consumption of processed fruits and vegetables to freshen. The demand
For specialty, natural and organic products remains strong and continues to generate high profits
For food manufacturers. Moreover, many environmentally conscious consumers looking for
Green and local products.
Soft drink sales are also expected to reflect consumes’ increased health consciousness, Bottled
Water, ready-to-drink tea and sports drinks are benefitting the most from this trend, while sales
Of carbonated and concentrated drinks-the largest subsectors of Canada’s soft drink market- are expected to stagnate or even decline.