Information utility – marketing channels add INFORMATION UTILITY by opening two-way flows of information between participants.
Service utility - Intermediaries add SERVICE UTILITY by providing fast, friendly service during and after the sale and teaching customers how to best use products.
Form utility : Enhancing the marketability of a product by changing its physical characteristics.
E.g. boxed detergent can be produced in liquid form, which may be more advantageous for certain consumer requirements.