the aim of this study was to investigate the cost-effectiveness and cost-utility of two CT smoking cessation interventions (video- vs. text-based CT), delivered via the Internet
The results of the present study revealed that the video-based CT smoking cessation intervention was the most cost-effective treatment for smoking abstinence assessed after twelve months from a willingness to pay of €18,000. Varying monetary threshold values up to € 80,000 showed a similar pattern
in terms of QALYs, the control condition seemed to be the most preferable treatment when using a monetary threshold of € 0 to € 18,000