For over a decade, the Conga room has been a Los Angeles cultural landmark. The Latin live music and dance venue was LA’s center for Salsa and Rumba. The original location closed in 2006 with the goal of opening a new venue in the new “LA Live” complex in Downtown, Los Angeles. The new home would contain a 16,000 sq ft live music and dance space made up of a multitude of programs—a large dance floor, a stage, multiple VIP areas, a full-service restaurant and three bars, each with their own unique environment. Collaboration with Cuban artist Jorge Pardo and Mexican muralist Sergio Arau, designers of the Papaya Bar and Surface Tattoos, respectively, was essential.