Commercial Lead Lists
A large variety of commercial list providers offer lead lists designed to focus on virtually
any type of business and/or individual. Available on paper or in convenient computer formats
such as excel and word,commercial Lead lists range from simple listings of names, addresses
and phone number to more detailed listings with a full profile of the different entities included in the list.
Salespeople should keep in mind that even while list services guarantee a range of accuracy, commercial lists typically contain a number of errors. Also, response rates with commercial lists are usually lower than for more customized lists
compiled by the individual salesperson. Typically, only a few prospects will be generated for every 100 names on the lead list.