While a film can be a very powerful marketing tool and contribute to destination awareness,
image creation and enhancement through showcasing the features and attributes of
the destination on screen, the natural and cultural environment can experience pressure
from both the film industry and from the resulting increase of tourism activity within
the destination. Case studies have highlighted impacts during filming, such as modification
of the environment by the film crew (Forsyth, 2002) and negative reactions from the local
community because of disruptions in daily routines (Bolan, Crossan and O’Connor, 2007).
The relationship between film crew and community could have knock-on effects on how
the community then deals with the increase of tourism after the release of the film.