Strengths could include a company's specialist marketing expertise or its location. They are any aspect of the business that adds value to its product or service. IKEA's strengths include:
a strong global brand which attracts key consumer groups. It promises the same quality and range worldwide
its vision 'to create a better everyday life for many people'
a strong concept based on offering a wide range of well designed, functional products at low prices
a 'democratic design' reaching an ideal balance between function, quality, design and price. IKEA's 'Cost Consciousness' means that low prices are taken into account when each product is designed from the outset.
Read more: http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/strengths.html#ixzz3abA7TULt
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