Abstract: This article will discuss recent trends in Malaysia’s media sur-
rounding the 2013 general election (GE13). It will argue that the GE13
produced two important trends in the media industry. First, there was in-
creased political-party participation in social media, citizen journalism and
blogging. In fact, it practically led to a ‘cyberwar’ between political parties,
making the realm of the online and social media increasingly polarised and
partisan. Second, many mainstream media outlets in Malaysia successfully
pursued a platform of more ‘balanced’ coverage, suggesting an increased
space of negotiation and contestation amongst the previously muzzled print,
television and radio industry. This article will conclude with an assessment
of the future trends in the media industry in Malaysia post GE13.