Strengths
Dominant position in the low-cost segment.
Business is diversified over several countries across Asia.
Weaknesses
Recorded a loss for FY11/12
Danger that the company is arguably expanding ‘too far, too fast’ and could be vulnerable in the event of a sharp economic slowdown.
Grounding of Tiger Airways Australia fleet for six weeks during July-August could carry a sizeable ‘reputation cost’ for the airline
Opportunities
Asia represents a huge growth market for air travel.
Investing in regional partner airlines to boost its growth
Threats
New Singapore Airlines low-cost offshoot could pose a threat on Asian long-haul routes.
High oil prices are a concern for all airlines operating in Asia.
Any resurgence of a pandemic (such as bird flu) would affect all airlines operating in
Singapore.