FamilyMart is well known to Thailand’s expat and foreign tourist population, as well as to locals, partly because of its tradition of serving food and beverages on a 24-hour basis.
The company intends to target foreigners in its new marketing plans as they are seen as a crucial element in the anticipated expansion. This year 24 million overseas visitors are expected to visit Thailand which is a solid base on which to plan the future of convenience store shopping in the Land of Smiles.