Water is the most desirable and potentially combustible resource in Middle East and North Africa
(MENA) region. Fresh water scarcity is not a new concern in Middle East, but the growing demand with
rising population and depletion of resources calls for the discovery of new sources of fresh water. The
UAE has become leader in implementing alternative methods for creating fresh water resources through
desalination and majority proportion (43%) of it is consumed mostly as potable and household water. A
recent survey in UAE reveals that only 6% of people drink tap water due to potential health and safety
concerns over tap water. This brings in the big picture of reliance on bottled water by urban population
and in fact, UAE stands top as a largest per capita bottled water consumer in the world. Desalination itself