Growth in the Top and Bottom Lines
of the Business
With the SAP ERP, products module, and exchange infrastructure,
Under Armour increased both its top line—growthin sales—and bottom line—growth in net income. With
automated ATP processes, the data is reliable and inventory
management is efficient and lower cost. Multiple currencies
and companies are supported. Managers have a clear view
of timely data to drive better decisions and business
performance.
On July 28, 2009, Under Armour announced positive
financial results for the second quarter (Q2) of 2009—a time
when most companies’ sales were being hurt by the recession.
Consolidated net revenues for Q2 increased 5.1 percent to
$164.6 million, and net income increased 4.7 percent. The
apparel division’s net revenues increased 16.5 percent while
direct-to-consumer net revenues grew an impressive 36.6 percent
during Q2. CEO Kevin Plank stated about Q2, “Our
results this quarter demonstrate our continued ability to successfully
manage our business.”
Growth in the Top and Bottom Linesof the BusinessWith the SAP ERP, products module, and exchange infrastructure,Under Armour increased both its top line—growthin sales—and bottom line—growth in net income. Withautomated ATP processes, the data is reliable and inventorymanagement is efficient and lower cost. Multiple currenciesand companies are supported. Managers have a clear viewof timely data to drive better decisions and businessperformance.On July 28, 2009, Under Armour announced positivefinancial results for the second quarter (Q2) of 2009—a timewhen most companies’ sales were being hurt by the recession.Consolidated net revenues for Q2 increased 5.1 percent to$164.6 million, and net income increased 4.7 percent. Theapparel division’s net revenues increased 16.5 percent whiledirect-to-consumer net revenues grew an impressive 36.6 percentduring Q2. CEO Kevin Plank stated about Q2, “Ourresults this quarter demonstrate our continued ability to successfullymanage our business.”
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