In times of social media crisis: If your employees come to you with a social media crisis you need to know how to handle it. For example if a customer posts a negative comment on your business’ Facebook page and receives support from other users it could turn into a PR crisis. You need to know how to respond appropriately to resolve the issue in the quickest and best way. Perhaps you will need to speak to the media about the issue and so having a good understanding of the social media platform is a must.
The best way to understand social media is by joining a platform and using it. When you understand social media you can manage the process to ensure it is working correctly and benefiting your business.