4. United Parcel Service(UPS) is a big delivery company . Its company color is brown. When UPS started in the 1920s, brown was a good color for a safe, reliable company. From the beginning, UPS used brown trucks and brown uniforms. In today’s world, brown may seem like a boring color choice for a company. But UPS decided to make it a positive symbol of its business. Their ads ask, :What can brown do for you?" ”hen people see the big brown UPS trucks, the company hopes they will think of excellent, dependable service