A communication plan is a road map for getting your message across to your audience. The plan is an essential tool of marketing, human resources, corporate affairs and public relations management. Spending time planning your approach will improve your ability to achieve your desired outcome.
Creating Your Own Communication Plan
1
Know why you need to communicate. What do you want to be different as a result of communicating?
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2
Consider who you need to communicate with. Make a list of your potential audiences.
3
What do these audiences think about the issue or topic now? How can you find out? Make a note of what you know or what you need to do to find out.
4
Define. What do you want your audience to KNOW, THINK or DO as a result of the communication?
5
Write your key messages for each audience. These may be the same for each audience, or you may have to consider addressing their differences. Remember the purpose of your communication.
6
Decide when you need to deliver your messages. Your timing may determine how you need to communicate.
7
Decide how to deliver your messages. If you are trying to generate awareness, written communication may be enough. If the message is complex, or controversial, you may need to plan for more interactive approaches including face to face communication.
• Who will deliver the message? How will you prepare them?
• What resources are required?
• How will you enable feedback? How will you know that your audience has received the communication?
• How will you know if they have understood, acted on or changed as a result of the communication?
• How will you follow up if additional communication is required?